Reece Sims

Reece Sims is a distinguished entrepreneur, educator, and writer specializing in drink trends, flavor pairings, and beverage market insights across Canada. With a Bachelor of Commerce with Distinction, Reece began her career in Marketing and Communications within the Architecture sector, eventually discovering her true passion in the world of spirits.

A certified expert in the field, Reece holds a WSET Level 3 certification, Executive Bourbon Stewardship Certification, and has completed the Irish Whiskey Academy Discoverer Course. Her journey from an award-winning bartender to a top-performing Sales Manager at PMA Canada, a premier Wine & Spirits Agency, led to the founding of SIP Spirits Consulting Inc., a firm dedicated to providing sensory marketing services to beverage alcohol companies.

Beyond consulting for leading spirits brands, Reece is the luminary behind Flavor Camp™, an innovative platform designed to teach enthusiasts and bartenders a universal language for tasting and comparing spirits, while honing their sensory skills. Since its inception in 2022, Flavor Camp™ has hosted over 80 interactive classes, featuring more than 200 products.

She is currently contributing to TASTE Magazine, The Alchemist Magazine, Relish & Whisky Magazine, and Distiller Magazine.

Connect with her on Instagram: @reecesims